As so many read the first part (you may find it here)
As the first part described the Office Open XML format, the history, we get a step back. Why is Microsoft Office so important still? It’s simple, because Microsoft knows what is best for their users (personally I like the ribbon-UI, but many don’t) and, this is from major importance, you are used to use it. You have been using it forever.
So yes, a reason why so many people are using it, is the laziness of many. Others might call that “never change a running system…
So let’s get young people used to office, so that they will pay forever. As long as you are a student, you can get MS Office for 20$ a year (You have to pay 80$ for 4 years), or if your university relies on MS Office, you can even get it for free. Good choice for Microsoft.
There is one thing I learned in strategy, it is a formula, but it is not quite Mathematics.
First Steps x Vision x Discontent > Resistance [This is not my idea]. If this is true, you are ready for a change. Okay first steps are easy, download LibreOffice ;). So what’s about the vision? Access your content, although the subscription ended? Seems like a good choice… Discontent: Do you dislike the current situation? Is the discontent high enough in order to learn something new (adapt the new software).There is one thing what have this very formula and mathematics in common. If you have no vision, no first steps or no discontent you won’t change anything. I tried to help you to get the first steps and a vision, but is the discontent high enough before it is too late. Now you can export all your documents to ODF and seamlessly switch to LibreOffice. I guess for many people, which bought a licence for Microsoft Office are soon shocked, as they are forced to pay to continue using them [Yes, I believe not everyone did get that licence model]. The bad thing the average end user, who does not know of this blog or LibreOffice or any other office software will be extremely annoyed, but the formula will look like this: 0 [What can I do to change this] x 100 [I can use this software for a lifetime and it is not my antivirus [I do understand why those need a subscription] x 100 [I am very angry at Microsoft] > 1000 [A magic number, which represents if a change happens. To cut it short: 0 > 1000 -> false –> no change is going to happen.
So the strategy is like that [AFAIK] : In young years free courses should be offered to the children, which should learn how to use office [“Informatics lessons” at school with “How to format a Word document”. Later they want a cheap or free office. You can use the formula from above again. You can use the software you have learned and worked with at a relative low price, you are very productive using it and you love all the features it has. Are you discontent? No, so you won’t change your office suite. You might have third-party tools (Addins), which are only compatible with Microsoft Office, so why should you change. At the end of the university, (In Europe getting from 0 -> Master takes at least 10 semesters, 5 years), you paid 160$ (or 0$) to Microsoft, used the latest feature richest version and received as well as created a huge amount of documents. Now you have no discount any more, office costs 69$ per year. The price increased by 250%. Would you stick to MS Office [which they believe you would do] or would you change your office suite? The strategy is very good, will you play along? Looking foerward to hear your comments :)